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The 3 Laws of Travel Shoppers How-to Convert Them Into Sales

December 28th, 2009 No comments

Author: Tim Warrenbr
Source: downloadbr
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In the first article, Tourism Marketing Success – Double Your Sales in 4 Simple and Profitable Steps, we looked at the power your written and verbal marketing communications has to increase or smother your tourism sales. Do not rely exclusively on graphic artists, designers and web technicians to create your marketing brochures, websites, videos, and trade show stands, etc.
This can be a costly mistake.
They are artists and technicians – not sales and marketing experts.
Good news.
Follow the tips outlined here and you and your team can learn and apply proven buying triggers that will compel more prospects to e-mail, call and become your clients.
The Three Laws of Travel Prospectsฉ
Todays travel consumers, especially in active travel or exotic locations, want to know three critical things fast about your business or tourism destination before they give you a booking:
1. That others have traveled before them; meaning your company has experience doing what it says it does.
2. That other people had a good time; meaning you offer exceptional service, fun and educational experiences to exciting places.
3. That nobody died; meaning you run safe operations.
Because the world is so accessible, ever changing, and occasionally volatile, would-be prospect must have their basic concerns addressed before they can choose your company or destinations. Price, length of stay, and types of activities, etc. is a secondary purchasing decision after core safety and experience needs are met.
The First Key Element To Communicate
If you were looking to book a group on a rafting vacation, and you didnt know either of these companies, whom would you call first?
1. Joes Jolly Jaunts
2. Rebas Rafting Rides – Since 1968, Over 147,000 Delighted Guests
Most would call Reba, because the top questions of her experience and credibility have been answered in only three seconds. Clearly the Rebas Rafting Rides with so many happy guests and twenty-eight years operations answers the Three Laws of Travel Prospects fast; many traveled before you, had a good time and nobody died.
Joes Jaunts proudly started last month awaits their first group, pretty sure they will do a good job.
Are you ready to be the first…?
Everyone wants to know that the company they contacted has experience, credibility and their safety is your top concern -before they make a purchasing decision.
It does not matter if you are booking or supplying college alumni rafting trips on advanced class IV rapid in Zambia or a church birding cruise in Baja, Mexico. Apply this simple yet powerful psychological trigger and your travel marketing will yield more profits and arrivals guaranteed.
Credibility Sells More Travel
The first step to prove your expertise is called the Credibility Statementฉ (CS).
Here are five of the twelve effective methods to communicate your credibility and sell more group travel.
This includes your:
1. Number of guests
2. Years of professional experience or company operations
3. Awards and recognition
4. Testimonials – clients and media
5. Endorsements by known associations or celebrities
Do Not Bury Your Secret Travel Sales Weapon
Do not bury this important proof of credibility deep in your website, brochure or video. The sad truth is, few time-challenged travel shoppers will make it that far. It is SUPER IMPORTANT to make your Credibility Statement very conspicuous. I recommend the upper left-hand corner of all your marketing materials, because that is how we were trained to read. Use your video voice over, top of cover letters and even on the outside of envelopes. You cant over emphasize credibility too much.
How-To Get Your Clients to Sell for You with Audio Testimonials
Whats the #1 form of advertising? Word of mouth.
When you can get your clients to enthusiastically share from their heart with others about the great trip or service they received, you sell more dont you?
There is some very cool, new and simple technology that allows your clients to call into your own private phone number, leave their testimonial and you can publish it on your website easy. This is word of mouth advertising on steroids guaranteed to help you sell more travel.
To see and hear for yourself the latest easy technology to increase your credibility and sell more group travel on your website thats simple and low-cost, check out the audio samples on http://www.alaskarafters.com
In the next article, learn the 2nd secret of successful tourism marketing communications, the Defining Headlineฉ. If you want to sell more travel on your website, trade shows, advertising and in your brochure, you cannot afford to miss this highly profitable and mostly overlooked travel sales secret.
Tim Warren is the author of Tourism Marketing Success; where you will learn seven more strategies to communicated your experience and credibility and sell more travel guaranteed. http://www.AdventureBizSuccess.com/tourismmarketingbook.php Youll also learn many diverse examples of how tourism professionals successfully use a profitable credibility statement to sell more travel in print, video and audio. Do you want free travel marketing tips, resources and tele-seminars to increase your sales, arrivals and profits? Go to http://www.AdventureBizSuccess.com and get our E-newsletter and new Podcast, Tourism Business Success. For a new travel industry survey where you can get answers to your top travel business and tourism marketing questions, go to: http://adventurebizsuccess.com/ask1_tourism_tim.htmbr
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Taking Along Promotional Travel Bags The Company Name

December 1st, 2009 No comments

Author: Matt Franksbr
Source: isnare.combr
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Promotional Travel Bags are commonly used to give clients or customers a small gift that serves a two fold purpose. Building a good repoire between the company contacts, customers and their community is a positive step when advertising with promotional items. Many companies make use of several different types of items, and then generally stick to one or two that have the best success. Some items, such as the promotional Travel Bags are more readily identifiable and help uncover a business name to thousands around the world.

Taking an advertisement on a business trip or personal pleasure trip is generally the last thing on someone elseÂ’s mind. However, when given a promotional Travel Bag, with a company logo on them, most never even realize what a favor they are providing to that company. Every single time that the bag is carried it is promoting that said company and personal advertisement by use is the best marketing scheme in the world. There is nothing any better and even thousands in television and radio advertising can not yield the results of when a prospect sees that companies name in use.

Promotional travel bags can range in style and size from a small toiletry bag to a larger clothes bag. Depending on what type of relationship the company is trying to establish may help the decision of which bag to use. Information that advertises the company, tells about them and a little background can be placed on the promotional Travel bags, helping start conversations. Some individuals, organizations and companies go to great lengths and pains when deciding what information or saying to have printed on these bags. This is because these words will be read by people that may have never heard of the company or know what they are about. An interesting saying or catchy phrase can help strike conversations, allowing the bag owner the opportunity to promote the company.

Many sports teams or other fitness companies will use duffle or sports bags as their promotional Travel Bag. These individuals are more likely to get good use out of this type of bag and it can be used to and from sporting events, to carry equipment or even to the gym. This is another good way to get additional advertising because fans, friends and gym mates, see the information printed on that bag. Again the goal of promotional materials or items is to help others find out about the company and their goals or mission statement.

Another style of promotional Travel Bags may be one with wheels, a backpack or a larger garment bag. There are few limitations to the use of promoting a business with travel bag, but they can get pricey. Some companies will have more expensive travel bags for their business partners, contacts or good customers, while they use a smaller or less expensive promotional Travel Bag for general give- a-ways. This can help save money, yet address more individuals. After all the more people carrying those bags with the company information, the more publicity the company will receive.br
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Matt Franks is director of Fluid Branding, the UKs largest supplier of a href=http://www.fluidbranding.com/products/travel_bags.html rel=nofollow promotional Travel Bags/a and other a href=http://www.fluidbranding.com/ rel=nofollowPromotional Products/a at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.combr
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Rezgateway Launches Dynamic Packaging Tool for Travel Inventory Suppliers and Distributors

November 27th, 2009 No comments

Author: Anonymousbr
Source: free-articlesbr
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Centreville, VA June 25, 2004 — Reservations Gateway Inc (www.rezgateway.com) announced the launch of their Dynamic Packaging tool (RezPackage) that enables travel inventory suppliers (hotels, airlines, cruises and travel activities) and distributors (wholesalers, travel agents) to provide dynamic packaging capability via their web sites. With RezPackage online shoppers can easily and accurately build their own trips, which includes โ€ Air, Hotel, Cruise, and Travel Activities (golf, sightseeing tours, show tickets, attraction passes, etc).

Rezgateway CEO, Mesfin Eyob, said distributors and suppliers are looking at ways to increase the revenue per booking, develop customer loyalty and provide a total travel experience for online shoppers; and RezPackage is the perfect solution that will help them achieve those goals effectively and efficiently.

โ€œWith RezPackage, airline operators can provide booking capabilities for hotels and activities, hotel web sites can provide activity bookings and activity portals can provide hotel bookings. By having these components integrated, you are providing online shoppers a one-stop shop for all their trip requirements and are giving them the flexibility to customize their trip. For suppliers and distributors, the key benefits being the maximization of revenue and developing customer loyalty. Its a win-win for everyoneโ€, he said.

The different inventory components to build trips can come from the distributors or suppliers own contracted inventory and / or from 3rd party vendors or systems. For suppliers and distributors, who do not have access to travel inventory, Rezgateway could provide inventory vie its RIDE program (Rezgateway Inventory Distribution and Comparison Engine).

A key benefit of RezPackage is that Travel companies need not abandon their existing reservation systems to integrate the packaging tool; RezPackage could be easily added on to their existing systems with the help of seamless interfacing tools built by Rezgateway. For companies who wish to use the RezPackage system in its entirety, will have access to a complete back office system to manage rates and inventory of hotels, travel activities and pre set packages. In addition, RezPackage includes a reporting module; call center reservation system, marketing module and a distribution module.

About Rezgateway:

Reservations Gateway Inc. is a US-owned and managed provider of online business solutions to companies in the Travel industry. Rezgateways services ranges from application development (reservation systems), system integration, Inventory distribution, web site development to Internet marketing services. Headquartered in Centreville, Virginia, the company maintains sales and support offices in Las Vegas (US), Toronto (Canada), Dubai (UAE) and Sydney (Australia).br
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Best of the Shores Travel of Atlantic City, New Jersey is now booking cruises from New York to the Caribbean, Canada, New England, Bahamas, Florida and Bermuda on Carnival Cruise Lines.

November 22nd, 2009 No comments

Author: Anonymous
Source: free-articles

January 8 2004–

Jim Pridgen Agent/Owner of Best of the Shores Travel is now booking travel for Carnival Cruise Lines 2004 schedule from New York that includes a new seven-day round-trip Port Canaveral/Orlando and The Bahamas cruise program on the new 2,124-passenger Carnival Miracle;

four- and five-day Canada and seven-day ???fall foliage??

Reduce Flying Stress While on Business Trips

November 22nd, 2009 No comments

Author: Mark McGregor
Source: articleage.com

Flying for business trips adds stress to any businessperson. One of the greatest fears for most people is flying. With the recent Air France crash at the Toronto Pearson Airport, some flier’s stress may be at an all-time high. However, it is possible to practice stress management solutions while flying. Hamilton-based Mark McGregor, who is a stress management trainer and consultant, believes that we should use our HEADS (Humour, Exercise, Avoid, Delegate, Seek) to manage our flying stress. Mark comments, “Some air passengers unnecessarily worry and become overwhelmed when traveling for business on airplanes which results as increased personal stress. It’s not enjoyable for themselves, the people they travel with, and people they meet. Chances are, you will not be able to totally eliminate flying stress. However, with practical stress management solutions, you will be able to reduce your stress and enjoy your flying experience more.” The experienced air passenger and two-time stress-induced heart attack and arrhythmia survivor offers some air-travel stress-relief solutions for businesspeople:
? Humour is the best medicine. Pack some comic strips, a book that can make you laugh or a funny photo in your travel case. Print unread jokes that other co-workers e-mailed you and bring them on your trip. When feeling overwhelmed, pull out your reading material and let the comical content take your mind off of flying.
? Exercise is possible on an airplane. You do not require a sweaty twenty-minute workout to gain the benefits of exercising for stress-relief. Be sure to pack a stress-relief ball that you can squeeze when the flight gets bumpy. Take a brief stroll in the isle when the cabin seatbelt warning lights are off. Get your organization to book you in first-class seating so you have more room to stretch.
? Avoid conversations with toxic people. You know the crash-n-burn type that believes everything about their flying experience is wrong. Tune them out by bringing your own music player and headphone set. Or simply plug in your headphone set into your laptop computer and play all your favorite hits or listen to a business audio program. You may want to avoid playing “Spirit in the Sky!”
? Delegate tasks to ticket agents and in-flight staff. Ask nicely– you may be surprised what you get On longer-haul flights, ask for middle-row seating so you can stretch out on vacant seats on less populated flights. Order in-flight meals in advance to ensure you receive your favorite kind. Ask air stewards for a warm blanket or a soft pillow to rest with.
? Seek the right frame of mind. Flying has always been one of the safest methods of travel. Sit back and relax as trained professionals add to the comfort of your flying experience. Know that your pilot has logged in numerous hours of flying time. Feel safe with the fact that airport security procedures have increased for your protection and safety.
Contact Mark McGregor for his Special Report on stress management which includes a section on how to travel with less stress at (905) 297-0805 or from his Web site at http://www.KeynoteTrainer.com

The 3 Laws of Travel Shoppers & How-to Convert Them Into Sales

November 20th, 2009 No comments

Author: Tim Warren
Source: articleage.com

In the first article, Tourism Marketing Success – Double Your Sales in 4 Simple and Profitable Steps, we looked at the power your written and verbal marketing communications has to increase or smother your tourism sales. Do not rely exclusively on graphic artists, designers and web technicians to create your marketing brochures, websites, videos, and trade show stands, etc.
This can be a costly mistake.
They are artists and technicians – not sales and marketing experts.
Good news.
Follow the tips outlined here and you and your team can learn and apply proven “buying triggers” that will compel more prospects to e-mail, call and become your clients.
The Three Laws of Travel Prospects?
Today’s travel consumers, especially in active travel or exotic locations, want to know three critical things fast about your business or tourism destination before they give you a booking:
1. That others have traveled before them; meaning your company has experience doing what it says it does.
2. That other people had a good time; meaning you offer exceptional service, fun and educational experiences to exciting places.
3. That nobody died; meaning you run safe operations.
Because the world is so accessible, ever changing, and occasionally volatile, would-be prospect must have their basic concerns addressed before they can choose your company or destinations. Price, length of stay, and types of activities, etc. is a secondary purchasing decision after core safety and experience needs are met.
The First Key Element To Communicate
If you were looking to book a group on a rafting vacation, and you didn’t know either of these companies, whom would you call first?
1. Joe’s Jolly Jaunts
2. Reba’s Rafting Rides – Since 1968, Over 147,000 Delighted Guests
Most would call Reba, because the top questions of her experience and credibility have been answered in only three seconds. Clearly the Reba’s Rafting Rides with so many happy guests and twenty-eight years operations answers the “Three Laws of Travel Prospects” fast; many traveled before you, had a good time and nobody died.
Joe’s Jaunts proudly started last month awaits their first group, pretty sure they will do a good job.
Are you ready to be the first…?
Everyone wants to know that the company they contacted has experience, credibility and their safety is your top concern -before they make a purchasing decision.
It does not matter if you are booking or supplying college alumni rafting trips on advanced class IV rapid in Zambia or a church birding cruise in Baja, Mexico. Apply this simple yet powerful “psychological trigger” and your travel marketing will yield more profits and arrivals guaranteed.
Credibility Sells More Travel
The first step to prove your expertise is called the Credibility Statement? (CS).
Here are five of the twelve effective methods to communicate your credibility and sell more group travel.
This includes your:
1. Number of guests
2. Years of professional experience or company operations
3. Awards and recognition
4. Testimonials – clients and media
5. Endorsements by known associations or celebrities
Do Not Bury Your Secret Travel Sales Weapon
Do not bury this important proof of credibility deep in your website, brochure or video. The sad truth is, few time-challenged travel shoppers will make it that far. It is SUPER IMPORTANT to make your Credibility Statement very conspicuous. I recommend the upper left-hand corner of all your marketing materials, because that is how we were trained to read. Use your video voice over, top of cover letters and even on the outside of envelopes. You can’t over emphasize credibility too much.
How-To Get Your Clients to Sell for You with Audio Testimonials
What’s the #1 form of advertising? Word of mouth.
When you can get your clients to enthusiastically share from their heart with others about the great trip or service they received, you sell more don’t you?
There is some very cool, new and simple technology that allows your clients to call into your own private phone number, leave their testimonial and you can publish it on your website easy. This is word of mouth advertising on steroids guaranteed to help you sell more travel.
To see and hear for yourself the latest easy technology to increase your credibility and sell more group travel on your website that’s simple and low-cost, check out the audio samples on http://www.alaskarafters.com
In the next article, learn the 2nd secret of successful tourism marketing communications, the “Defining Headline”?. If you want to sell more travel on your website, trade shows, advertising and in your brochure, you cannot afford to miss this highly profitable and mostly overlooked travel sales secret.
Tim Warren is the author of “Tourism Marketing Success”; where you will learn seven more strategies to communicated your experience and credibility and sell more travel guaranteed. http://www.AdventureBizSuccess.com/tourismmarketingbook.php You’ll also learn many diverse examples of how tourism professionals successfully use a profitable credibility statement to sell more travel in print, video and audio. Do you want free travel marketing tips, resources and tele-seminars to increase your sales, arrivals and profits? Go to http://www.AdventureBizSuccess.com and get our E-newsletter and new Podcast, Tourism Business Success. For a new travel industry survey where you can get answers to your top travel business and tourism marketing questions, go to: http://adventurebizsuccess.com/ask1_tourism_tim.htm

Former Choice Hotels International & Trip.com VP Joins CoachQuote.com Team

November 18th, 2009 No comments

Author: Anonymous
Source: free-articles

Pigeon Forge, TN April 3, 2004??”-CoachQuote.com??, the travel industry’s leading online group-booking engine for the past four years, is pleased to announce that Scott Pearson has joined the company as Vice-President of Internet Distribution and Development. Pearson, who was Vice-President of Sales and Travel Industry Marketing for Choice Hotels International’s North American Region in the nineties, was also Vice President Travel Industry Relations and B2B Marketing for Trip.com and assisted the company in their sale to Galileo International. Pearson joins a rapidly growing company poised to launch its 2nd generation web site technology in early Spring 2004.

???The combination of an established company, with a proven record, and the latest technology available in the group market made it a straightforward decision for me to join CoachQuote.com??,??

Travel information innovator Media Kitty celebrates first anniversary with a new, exciting website and a dramatic surge in traffic

October 31st, 2009 No comments

Author: Anonymous
Source: free-articles

Las Vegas, Nevada ??” Media Kitty, the innovative online information exchange uniting travel and tourism industry professionals with premier journalists worldwide, is marking its first anniversary with the launch of a faster, more comprehensive and freshly designed website.

Since the launch of mediakitty.com’s even easier-to-use website, traffic has risen sharply ??” with more than 35,000 unique visits per month. Media Kitty’s qualified membership now exceeds 2,100 worldwide, and more than 12,000 journalists and tourism professionals subscribe to a weekly e-letter highlighting news and story ideas, media trip opportunities and more.

Media Kitty members ??” from Los Angeles to London, Mexico City to Montreal ??” meet online to exchange travel news and story ideas, media trip opportunities, information about tourism products, services and destinations, jobs, contra, prize offers and more. An assignment desk feature for editors and writers to connect is announced today.

With an upbeat brand and friendly, helpful service, Media Kitty attracts top travel writers from around the world and the most forward PR professionals in the business.

The service is free for qualified journalist members. PR, marketing and other tourism industry professionals pay an affordable monthly fee for unlimited access to the most complete, interactive service of its kind.

???Media Kitty is catching on fast and generating significant, immediate results for its members from around the world,??

Traveling for An Interview? 10 Tips to Get You From Here to There

October 25th, 2009 No comments

Author: Donna Monday
Source: articleage.com

You’ve just been granted an on-site interview in another town. Hurray!
This means you’ll be traveling to an employer’s location so that they can further evaluate you for a specific job position.
Before you make any travel arrangements, it’s a good idea to discuss who will be paying for your trip – you or the employer. If you’re paying, find out if you’ll be reimbursed. It’s a good idea to save all your receipts from the trip if you’re being reimbursed for expenses.
Here’s some things to keep in mind when traveling to interviews:
1) Let the employer know immediately if you have to cancel the trip or make any changes to your visit.
2) Unless the employer is reserving your flight and hotel room, you will need a way to make reservations in advance.
3) Get all directions and transportation instructions to your destination ahead of time.
4) Factor in your commute time when planning to leave for the interview destination. How long will it take you to get there in traffic?
5) Avoid late airplane flights. These can be cancelled or delayed at a moment’s notice.
6) Bring your interview clothes with you on the plane – just in case your checked luggage is lost or delayed.
7) It’s okay to wear casual clothes while traveling if there is no employer representative waiting to meet you when you arrive. 8) When you check into the hotel, ask the clerk if there are any messages or information for you from the employer.
9) Schedule a morning wake up call with the hotel so you don’t oversleep. Or, bring a travel alarm clock.
10) Bring extra copies of resumes, recommendation letters, transcripts, contact information, etc.

Categories: Business Tags: , , , ,

Dr. Toy Picks Baby Road Trip Beach as a "Best Children's Vacation Product for 2004"

October 17th, 2009 No comments

Author: Anonymous
Source: free-articles

May 27, 2004 – Dr. Stevanne Auerbach, Ph.D. / Dr.Toy, a child development expert and trusted source for parents about the toys that are fun, developmentally appropriate and promote active, creative and educational skills, has selected a video of the new children travel, Baby Road Trip Beach in 2004 as winner of Best Children's Vacation "The report put out by Dr. Toy is carefully selected from hundreds of innovative products. ?